Sporting events are more than just games and matches. National organizations use off-season fundraisers, permanent installations, and behind-the-scenes interviews to keep fans engaged all year round. We have been fortunate enough to partner with multiple organizations to promote and encourage athletes and fans alike. Our experiential marketing campaigns have included professional hockey, football, soccer, and disc golf organizations. These events engage fans and keep them passionate about their team through direct access to unique, memory-making activities.
1. 2022 Boston Marathon: Adidas
For this branded pop-up shop, we worked with Adidas to create a convenient store for runners to purchase and test products before the race. Everything in this shop was aimed at supporting and featuring participants in the Boston Marathon. The walls featured former runners throughout the history of the Boston Marathon as well as models for Adidas gear. Consumers also had the opportunity to test shoes and other gear on the provided treadmill in this pop-up store. No detail went unnoticed with consistent color branding and featured products that made this immersive marketing experience one runners wouldn’t forget.
2. Nashville Soccer Club Neon Wall
If you’ve kept up with recent sports news, especially in Nashville, TN, you know that the area recently founded a professional soccer league. To help welcome the Nashville Soccer Club to the area, we worked with the team to create a one-of-a-kind neon wall for the perfect photo opportunity. Players were featured walking by this display, and it was later moved to the concourse for fans to take pictures in front of. This design featured the NSC logo in the center, surrounded by intentionally placed accents. This backdrop created a memorable welcome for the Nashville Soccer Club.
3. NFL Network Training Camp
Parents and children alike loved this NFL Network popup. Participants had the opportunity to have their picture taken of them making a diving catch into a foam pit. Behind the pit was an LED wall, featuring an end zone of their chosen NFL team. The resulting image or video made even the most novice football fan look like a professional catching a touchdown pass. Professional lighting, videography, and photography set this experience apart and gave fans a tangible product they could share, featuring the NFL Network logo.
4. Nashville Predators: Stand With Us
Nashville fans take their sports seriously, but they also like to have fun. We worked alongside the Nashville Predators hockey team to create this sturdy, textual display for fans to take pictures in front of. To encourage support for the local team during the 2016 NHL playoffs, this slogan became a staple with fans and the team alike. Our lettering was crafted from durable foam and coated in an automotive paint finish, making this photo op both portable and durable. Other projects we have worked on for the Nashville Predators include a P.K. Subban photo booth and a hockey puck info kiosk.
5. NBC Olympic Social
In 2016, NBC introduced the first-ever Olympic Social Opening Ceremony. We worked with the network to create an interactive experience that featured icons from the games alongside multiple photo opportunities. We created a stage and viewing area for host Ryan Seacrest to interview various Olympic athletes. This Santa Monical popup utilized Brazilian Cumaru wood to emphasize the Rio theme. Guests had the chance to view the Olympic Torch and various medals and could take their pictures in front of the NBC logo and rings. Nothing about this was ordinary, and athletes and viewers alike were consistently impressed by the attention to detail.
7. National Women’s Soccer League Tour
To create this immersive experience, we worked alongside Civic Entertainment Group to create a Soccer Tour experience. The National Women’s Soccer League hosted a meet and greet with multiple photo opportunities for fans. We created a replica of a locker room, featuring jerseys of NWSL players and gear. The branded lockers were branded with the hashtag Pass the Ball, a partnership movement with Lifetime that encourages the inclusion of women in sports and beyond.
Sports Marketing with MadeFirst
Our list of sports marketing clients consists of club, amateur, and professional leagues, and we treat each experience with the highest level of professionalism. Whether you are looking for a memorable photo opportunity, a meet and greet, or a product display, MadeFirst can make your vision a reality. Our work goes beyond sports, and we work with a variety of networks and industries to bring marketing to life. If you’d like to learn more about our experiential marketing, contact us today.