A plush red carpet has become virtually synonymous with luxury and glamour. High-profile happenings like awards shows wouldn’t be the same without a red carpet, and celebrities making a grand entrance is now a phenomenon in and of itself.

While red carpet events confer an air of exclusivity, they’re not just for awards shows like the Oscars. Here are some reasons to contact MadeFirst about taking your next signature gathering to the next level.

1. Instantly Create a Mood

While people may have different reasons for registering for your event, everyone likes to feel special. Welcoming VIP guests with a red carpet and well-constructed backdrop can instantly elevate any event and make it feel more prestigious. Consider that the entrance is the first impression your attendees will have. If it sets the tone for an upscale experience, people on the guest list will be flattered to be there.

2. Red Carpet Events Attract More Guests

Any passersby who see the stylish approach you’ve taken will come away with the sense that your event is top-quality. If you allow walk-in attendees, people may register on the spot because they’ve picked up on the ambiance and “wow factor” you’ve created. And, even if you don’t offer onsite registration, strive to leave such a striking impression on people that they remember how enticing your event looked. That could be a difference-maker when you start your marketing efforts for next year.

3. Generate Social Buzz

People dress to impress when they know there’s going to be a red carpet entrance. They arrive looking their best and ready to pose for pictures. Create a hashtag for your event and start promoting it on your social media platforms several weeks beforehand. Make the hashtag a prominent part of any printed materials, such as name badges or programs. We can even incorporate this hashtag, sponsoring brands, and your company’s name into the photo backdrops lining the entrance.

On the red carpet, ask people to provide short testimonials about their reasons for attending, then post pictures and video clips to social media. Encourage attendees to share their photos on social media with the hashtag you’ve promoted. Ideally, you’ll start trending and create more excitement and brand awareness around your event.

4. Promote Sponsors

Sponsors want to see a return on their investment, which is why consistent exposure is an integral part of many sponsorship agreements. If you rely on sponsorship support, be sure to make those companies feel appreciated throughout the event.

One way to do this is by adding their logos to a conspicuous place such as your step-and-repeat banner, where people will stop on the red carpet to have their pictures taken. Consider that there could be hundreds of photos taken and shared throughout the evening, and all of them will bring more recognition to your sponsors. Create Hollywood-style swag bags filled with sponsors’ promotional giveaways, and hand them to attendees as they step off the red carpet.

Make MadeFirst Part of Your Red Carpet Events

MadeFirst is a full-service creative design and fabrication company with a presence in Nashville and L.A. We have crafted projects of all sizes, so no matter how ambitious your vision is, we’ll help you bring it to life. Let us help you make a lasting impression with experiential marketing. Connect with us today to start a conversation!