Today’s marketplace has thousands of brands vying for consumers’ attention. While having an excellent product is a fundamental cornerstone, it isn’t the sole factor attracting customers to your brand. Customer involvement plays a pivotal role, which is why experiential marketing can be valuable.
What Is Experiential Marketing?
Also called “engagement marketing,” experiential marketing is far from your typical ad campaign. This strategy encourages audiences to interact with a brand in a tangible, real-world situation instead of only watching or reading about it.
With experiential marketing, brands emerge from behind the screen or billboard and step into the real world. The result is hands-on, immersive branding materials that leave an indelible imprint on consumers.
The MadeFirst team creates stunning, larger-than-life installations for conferences, trade shows, festivals, conventions, brand launches, sporting events, premieres and more. Our talented fabricators are experts in 3D modeling, rendering and CAD drawing, and we will work with you at every step of the way to make your vision a reality. As one of the only fabricators with a robotic arm, we can handle CNC routing, oversized props, 3D printing, foam carving and more.
Why It Matters
According to Forbes, experiential marketing fosters a lasting connection between customers and a brand. That’s because it taps into the senses, making every interaction memorable.
Moreover, these campaigns can be data goldmines. Every time a consumer interacts in an experiential marketing setting, you can collect more information about them. Then, you can use this rich data pool to refine and elevate future marketing strategies.
The Integrated Approach: Bridging Offline and Online
Though experiential marketing’s essence is in the tangible, offline world, that doesn’t mean online elements are out of the picture. Integrating online components can amplify your campaigns’ reach and impact.
Consider that the vast majority of video marketers report a high return on investment from video content. Furthermore, consumers are twice as likely to share videos over any other content type, which paints a clear picture of the power of digital media.
Therefore, blending the two can be potent. Launching a brand-specific hashtag during an offline event can spark a ripple of online buzz. Tools like livestreaming can bring local, in-person events to global audiences in real time. Encouraging attendees to share their experiences on social platforms can exponentially expand your brand awareness.
Make Your Next Event Unforgettable With Experiential Marketing
MadeFirst understands the power and potential of experiential marketing. Crafting a brand narrative is one thing; letting your audience live that narrative is another level altogether. Whether you’re hosting a special event, planning a booth at an upcoming trade show or launching a promotion, count on us to create an experience that can turn casual consumers into brand evangelists. Though many of our projects are confidential, we believe our portfolio speaks for itself.
MadeFirst is here to help your brand’s story resonate offline and online. Once we’ve built your experiential marketing campaign, we’ll handle everything from trucking and storage to shipping and receiving. Our team of logicians will coordinate with vendors and clients, ensuring on-time delivery of our high-quality installations. Contact us today for all your experiential marketing needs, and let’s collaborate to build your dreams.