We love working with each of our clients to help their vision come to life. Through large-scale experiential marketing activations, we are able to provide a memorable opportunity for customers to engage with brands. Let’s take a look at some of our favorite experiential marketing campaigns and what made them successful.

1. SXSW Cheetos Hands Free House

When you think of Cheetos, one of the first things that come to mind is probably the inevitable Cheeto dust that accompanies this snack. We helped to construct an interactive encounter where participants could engage without actually touching the surfaces in the space. Complete with a pure white room and fingerprinted Cheetos-flavored drinks, this SXSW popup embraced the messiness of Cheetos while providing a fully immersive experience.

2. SXSW Peacock TV Playground

This Peacock TV Playground was so much fun to put together and explore! For this project, we highlighted some of Peacock’s original shows, including Killing It, Bel-Air, and Joe vs. Carole. We also created a lounge area for people to sit and take some Instagram-worthy photos. Our team loved seeing people interact with each scene and immerse themselves in the shows. 

3. The Solid Verbal’s Facebook Live National Championship Set

To help set the stage for one of football’s biggest events, we created a space for The Solid Verbal to host their Facebook Live coverage of the NCAA National Championship. Our client wanted to give this space an authentic college feel, complete with a classic red cooler, foam finger, and team banners. The small details of having the hosts and guests sit on a bench and the ability to see the field through the backdrop truly helped this scene become a part of the championship environment.

4. The STARZ Sensory House

To bring this vision to life, we worked alongside Civic to create an experience that engaged each of the five senses. Within this pop-up home, we outfitted several rooms to immerse visitors. The mission? To promote two new STARZ shows: Sweetbitter and Vida. In the Scent Room, we create birch shelving and the lower storage cabinets to display the network’s branding. In the Taste Room, we created a bar with shelving, floating shelves and a five-foot Sweetbitter sign. In the Swag Room, we created the shelving unit for the shirts and the pink Vida sign. The Sensory House was one of our favorite projects we’ve had the privilege to work on!

5. SXSW Laughing Man Coffee

The simplicity of this installation is what made it such an impactful campaign. Designed for Laughing Man Coffee Company, the focus of this experience was to emphasize the mission of the brand: promoting ethical coffee farming to support those on the ground level of production. Participants had the opportunity to grab a single-serve coffee pod, revealing the powerful slogan beneath. By taking a pod, they were participating in the company’s mission of changing the coffee industry… one cup at a time.

6. Comic-Con Fire TV Experience

Have you ever wanted to be part of your favorite television shows? We helped make that vision a reality for attendees at the 2018 Comic-Con. We created rooms for some of the most iconic television shows including The Good Place, Game of Thrones, and Tom Clancy’s Jack Ryan. There were multiple photo ops throughout the installation for con attendees to document their experiences. We even created an “open house” for people to test some of the Fire TV features in a home-like setting. This was one for the books for sure.

7. Comic-Con Instagram Creator’s Lounge

If someone ever says the perfect picture doesn’t exist, we just show them this Instagram Creater’s Lounge we created for Comic-Con in 2018. The number of photo ops throughout this project created a memorable experience for each of the content creators this installation hosted. The details of cloud-shaped chair, a room of Instagram photos, and an internally-lit slide made this space come together in a truly unique way.

8. Comic-Con Superstore

We’re still in awe of the attention to detail in this marketing campaign. If you’ve ever watched the show Superstore, you’ve probably imagined yourself in the Cloud 9 store. This installation made that dream a reality. Complete with themed products like a Parks and Recreation puzzle and a Cones of Dunshire game, the consistency of theme throughout the store helped participants feel like they were part of the Cloud 9 crew. 

Experiential Marketing with MadeFirst

When you’re deciding how to market your product, especially at an event or conference, you need the experience to be memorable. Experiential marketing allows consumers to interact with your product in a unique way, creating a lasting impression. At MadeFirst, we pride ourselves on our ability to take our clients’ visions and make them come to life. If you’re looking for a unique marketing experience for your product at an upcoming event, contact us today to learn more about our design process.